As the end of the financial year (EOFY) approaches, many small business owners are busy crunching numbers, reviewing performance, and planning for the year ahead. But there’s one strategic move that often gets overlooked — investing in a new website.
Here’s why now is the perfect time to give your online presence the upgrade it deserves.
Make the Most of Tax Deductions
One of the biggest perks of an EOFY investment is the potential tax benefit. In Australia, small businesses may be able to claim an immediate deduction for assets, including website development costs, under the instant asset write-off or temporary full expensing measures (check with your accountant for eligibility). This means you can invest in a new website before 30 June and potentially reduce your taxable income for the year.
Start the New Financial Year with a Strong Online Presence
A fresh, high-performing website sets the tone for the year ahead. It can help you:
Attract more leads
Improve customer experience
Increase sales or enquiries
Better reflect your brand and business goals
Whether your current website is outdated, slow, or simply not doing its job, the EOFY is a natural point to refresh and relaunch with purpose.
Consumers Expect More Online Than Ever
In today’s digital world, your website is often the first impression potential customers have of your business. If it’s not mobile-friendly, easy to navigate, or visually appealing, they may click away, going straight to your competitors.
A new website can:
Improve speed and performance
Enhance your SEO (search engine optimisation)
Integrate modern features like online bookings, ecommerce, or live chat
Help build trust and credibility
Take Advantage of EOFY Sales and Packages
Many digital service providers offer EOFY promotions to help small businesses get online or improve their existing websites. This can be a great opportunity to get more value for your money—whether it’s a discount, bonus services, or a bundled package.
(👋 If you’re considering a new website, now’s the time to chat — utelise EOFY specials available until 30 June!)
Get Ahead of Your Competitors
While others may be waiting until the new financial year to make changes, you’ll be a step ahead with a fully functioning, modern website ready to support your marketing, sales, and growth plans.
EOFY isn’t just about wrapping things up—it’s about setting yourself up for success in the next 12 months.
Thinking About a Website Refresh? Let’s Talk.
If your current site isn’t serving your business the way it should, let’s fix that. We work with small and medium businesses to create professional, easy-to-manage websites that drive real results.
📅 Limited spots available before June 30. Contact us today to book your free consultation.
